The launch of Gillette's biggest shaving innovation in 5 years was the largest single program I've ever been a part of. Not just because of the size of the lineup, which was substantial, but because we spent about 18 months putting it all together. (The primary floorstand alone went through over 30 rounds of revisions.)
I was an associate creative director on this account, so I can't take credit (or blame) for the overall look of the launch, but I include it because I was a key team player in coordinating the workflow and keeping the team motivated over an oftentimes grueling year and a half. I did design and lay out the tri-fold brochure (shown).
All the hard work did eventually pay off. While I can't quote exact sales figures, it was considered a huge success and POPAI gave it a silver award for Retail Marketing & Communications Campaign.
2010 | ASSOC. CREATIVE DIRECTOR, ART DIRECTOR