One of MillerCoors' most important on-premise accounts is Buffalo Wild Wings, so we created many seasonal programs that, for legal reasons I have to say, could be used by them. The assignments that were the most fun to work on included two back-of-the-house promotions. The first is the mystery shopper program where waitstaff could be rewarded if 'caught' performing their job well. Shown is the 2011 poster as well as a proposed concept for 2012 that wasn't chosen, but should have been.
The other non-consumer-facing program that was the most satisfying to create was one that encouraged employees to become better-educated advocates for draft beer. I took advantage of the similarity in color of one of MillerCoors liquid hero shots and B-Dubs' gold brand color to create the seemingly-obvious key visual for the program.
2011-2014 | ART DIRECTOR