Regional POS program evoking the heritage of Texas ice houses, the forerunner of today's convenience stores. The lineup included several unique pieces, such as a solid wood display backdrop (which won POPAI's Best of Industry Semi-Permanent Gold Award), neon sign, a faux cast-metal plaque, a lighted wooden wall sign, music CD, as well as the usual paper pieces. (Type and bottle Illustration by the inimitable Tom Nikosey.)
2005 | ART DIRECTOR